The It’s Just Project is a compelling short film and wider initiative aimed at confronting and dismantling rape culture and sexual violence, with a particular focus on the experiences of both LGBT+ individuals and people of all genders. The project shines a spotlight on the everyday language and behaviours that subtly reinforce harmful attitudes, often dismissed or minimised by phrases such as “it’s just a joke” or “it’s just the way things are.” These seemingly simple comments are revealed to have a much deeper and more damaging impact, contributing to a culture in which sexual violence is normalised and under-acknowledged.

The film not only explores the diverse perspectives of those affected by these issues, but also challenges societal norms that perpetuate silence and complicity. By telling stories from varied gender and sexual identities, the It’s Just Project broadens the conversation beyond traditional narratives, urging viewers to question their own role in either reinforcing or challenging rape culture.

Beyond the short film itself, the It’s Just Project is a proactive movement that aims to spark meaningful dialogue, provide educational resources, and inspire action. It seeks to raise awareness and encourage both individuals and communities to confront the subtle ways in which rape culture manifests, ultimately advocating for a more respectful, inclusive, and informed society.

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Learn About Personal Boundaries
Understanding the importance of personal boundaries is essential for creating a more respectful culture and environment. Personal boundaries are the invisible limits we set to protect our physical, emotional, and intellectual well-being. They empower us to communicate our needs and foster healthy relationships.

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